Buying Pan India data for a floor of six callers is the most common way to waste a budget. The pitch, the product and the callers’ languages decide which states respond — and the differences are large. This is the map we use when a firm asks “which state should we start with?” It is written from our own dialling and grading, and it will not match every floor exactly; it is a starting point, not a rule.
Derivatives-heavy: Gujarat, Delhi NCR, Mumbai
Gujarat is the most derivatives-heavy trading population in the country and the best-responding state for F&O and options pitches — with Gujarati callers. Surat and Rajkot skew to commodities. Delhi NCR and Mumbai carry the deepest pools of high-capital traders; both are over-called, so the grade and a specific pitch matter more there than anywhere.
Investor-heavy: Karnataka, Kerala, Tamil Nadu, West Bengal
The south and Bengal respond to research-led, positional and portfolio pitches, and they respond in their own languages. Karnataka works in English across Bengaluru; Tamil Nadu and Kerala need Tamil and Malayalam callers — Hindi-only floors should not buy them, and we say so on the pages. West Bengal, our home state, is investor-first with an active F&O pool in Kolkata and Howrah.
Commodity-minded: Rajasthan, Surat, the coastal Telugu belt
Rajasthan is one of the best-responding states for bullion and energy pitches; Jodhpur and Bikaner especially. Surat in Gujarat and Guntur in Andhra Pradesh are commodity strongholds. Dial the MCX evening session — business-owner traders answer then.
Intraday and account opening: MP, UP, Punjab, the Telugu states
Madhya Pradesh responds to intraday, F&O and MCX packages but is dialled heavily because of the Indore advisory cluster — buy graded batches. Uttar Pradesh is large and under-served: intraday packages and account-opening campaigns do well in Lucknow, Kanpur and Agra. Punjab is intraday and F&O with a business-owner pool in Ludhiana; Punjabi callers lift the ratio. Hyderabad and the Telugu states are an active intraday and F&O market with a salaried investor base in the IT belt.
The language table
| Your callers speak | Buy these states first |
|---|---|
| Hindi only | MP, Rajasthan, UP, Delhi NCR, Punjab, Maharashtra (Mumbai and Nagpur) |
| Hindi + Gujarati | Gujarat first, then the Hindi belt |
| Hindi + Marathi | Maharashtra including Pune, then Gujarat and MP |
| English | Bengaluru, Mumbai, Hyderabad, Chennai corporate pockets, Kochi |
| Telugu | Telangana and Andhra Pradesh, then Karnataka with English |
| Tamil / Malayalam / Kannada / Bengali | Your own state first — nobody else can dial it as well as you |
How to use this
Pick one state your callers can speak to and one segment that matches your package. Dial it for a week, measure the follow-up ratio, then widen. The individual state pages under the traders database catalogue carry the city cuts, the dialling windows and the segments that respond in each state; the follow-up ratio diagnosis explains what to do when a week goes badly.